The place-name Ponte Rosso (Red Bridge), which names a stretch of this plain, clearly refers to the stream and the bridge of the same name that allows it to be forded. This portion of the countryside has always been linked to the production of local wines, the white and red wines of Assisi, once excellent wines without a blazon that, a few years ago, gained recognition for their quality level with the DOC.

A few years ago, the Migliosi family, long among the most shrewd and qualified local producers, acquired a splendid estate in the locality in question, Ponte Rosso, with fine vineyards and excellent exposure. Overlooked by the imposing bulk of the Sacro Convento di San Francesco and with a spectacular view of the town of Assisi, the estate runs along the valley near the stream.