The company was born out of Luciano Baldassarri's passion and deep respect for the Umbrian territory, which he bequeathed to his children: Sonia, Paola and Ernesto.

The company is based in Collazzone, while the vineyards also extend to neighbouring municipalities such as Todi, Deruta and Montefalco.

The Baldassarri family bases its production on a philosophy of wines that are clearly recognisable and best represent the regional wine and food culture.